How to create a quest in 6 steps

city route


The process of creating a quest is divided in 6 stages:


1. Choose a plot

This step is important to be taken care of at the beginning so that you can select the most relevant locations for your route. At the same time, this will also help you write quality content, as you’ll know from scratch what type of clues and stories you need.

Keep in mind: if you start the process of creating a quest with some locations or stories in mind, then you should adjust the plot to them.

For more details about how to choose the best plot for your quest, please read this article: Choose a plot for your quest.


2. Select the locations for the quest and establish the route

At this stage, you will need the Creators Room platform, which will allow you to add the locations of your quest on the website. After you add all the locations, you can start ordering them on a route.

For more details about how you can add and edit locations, please watch the video below.

3. Get out and write clues

After you have the route of the quest, you can go out and start working on the clues. By doing this, you will connect all the locations following the plot of your quest.

For more details about how to create clues in the platform, what type of clues you can use and other guidelines, please check this article: How to write and edit a clue for a quest.


4. Research and edit stories

Each location in your quest must have a story attached to it. This way, players who play your quest will read a story at every location they discover. You can start adding stories in the platform right after the moment you’ve created your first location. 

For more details about how to add stories, please check the following article.


5. Test with users and revise based on their feedback

As soon as you have the locations, the clues and the stories ready, we can start the testing process. This will imply sending test users on your quest for getting relevant feedback. Each game will be monitored and the feedback will be revised and implemented before launching the quest officially.


6. Final touches and maintenance

A quest is never final because your clues and locations might change through time. For example, a certain building might enter in a renovation phase, which will stop the players from finding the correct answer. In this regard, you have to constantly work on maintaining the validity of your quest and to improve its quality based on the feedback you receive from users.


Before creating a quest, here are some recommendations:


1. Get informed about the places you choose before adding them to the quest

When choosing a place for a quest, you must take into consideration multiple factors:

a) for outdoor places

location night

- will the answer be visible by night?

- what happens if someone organizes an event next to your location? Will your users be able to still find the answer?

- what's the condition of the place? Will it enter into renovation soon? If so, then you will have to find another clue soon if you want your quest to be still active.

b) for indoor places

- what's the schedule of the place? You have tell your users when they can play your quest.

- is it a private place (museum, restaurant, coffee shop etc)? Then you to talk with the owner and get his agreement.


2. Don't make it too long

Our most appreciated quests are no longer than 3-4 km.

short quest

If you have many places and stories in mind, you should better create more quests, rather than making a long one. When we have this issue, we usually split the quest in two parts, therefore allowing the user to finish at least the first part and feel happy.

From our users, we learned that the optimum duration for a quest is of about 90 minutes. But this can depend on the type of quest.


3. The distance between places has to be quite short

On average, in the quests we create, the average distance between places is of 300 m. Anything longer becomes hard for users to follow, especially if the quest takes place around crowded places.

Imagine guiding people through the small streets of an Italian city. In 300 m there are so many details, that you might end up frustrating the user. Try to keep it as short and clear as possible. 


4. Follow the hero journey

hero journey

There's a dedicated article about this here. Long-story-short, this means that you have to offer your users a sense of evolution during the quest and for that, you have to have a good concept and clues which grow in complexity and difficulty during the play.

For rules and recommendations about how to write the clues, check this article, which has many examples.